How to Write a Homepage That Ranks (and Doesn’t Sound Awful)
Most local business homepages try to do too much—or worse, nothing at all.
They open with vague headlines like “Welcome to Our Site” or “We’re Here for You,” and then wonder why they don’t show up in search results.
This post is about keeping it simple.
If your homepage clearly says who you are, what you do, and where you do it, you’re already ahead of most.
No SEO tricks. Just clarity.
1. Start with a Real Headline (H1)
This is the first thing Google reads. It should say:
[Your Service] in [Your City]
Examples:
- “Spray Foam Insulation in Albany, NY”
- “Pet Grooming Services in Troy, NY”
- “Licensed Electricians Serving Schenectady”
Skip the slogans. Save the creativity for your tagline or subheading.
Your H1 is for search engines and skimming humans.
2. Write a Short Intro Paragraph
Right under your H1, write 2–3 sentences that:
- Confirm what you do
- Include the city name again naturally
- Use a friendly, helpful tone
Think of it like answering this question in person:
“So what do you do?”
Example:
Upstate Foam Pros provides residential and commercial spray foam insulation in Albany and the surrounding area. Whether you’re insulating a basement, attic, or entire home, we can help you reduce energy costs and stay comfortable year-round.
3. Add a Call to Action (Yes, Really)
Your homepage should tell people what to do next.
Otherwise, they’ll leave.
Options:
- Call now for a free quote
- Request an estimate
- View our services
- Check availability in your area
📍 Make it visible—don’t bury it in a footer.
4. Use Internal Links
If your homepage is the front door, links are the map.
Link to:
- Your service pages
- Your about/contact pages
- Any location-specific pages
This helps Google crawl your site—and helps visitors find what they’re looking for faster.
5. Add Local Trust Signals
A few quick additions can go a long way:
- Mention the city or region again in the footer
- Show a photo of your team, office, or a local landmark
- Embed your Google Maps listing (once it’s live)
TL;DR: Your Homepage Should…
- Say what you do and where
- Include a short, clear intro
- Link to other pages
- Guide the visitor toward action
- Reinforce that you’re local and real
Final Thought
Your homepage doesn’t need to win design awards.
It just needs to communicate clearly to two audiences: humans and search engines.
Do that, and you’ll already be ahead of most.
