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Before we get into the specifics, let’s establish a few ground rules. First and foremost, you need to know your business goals before you can start attracting more traffic. What is it that you want to achieve? Do you want more leads? More sales? Do you have an event coming up and want people to RSVP on Facebook or buy tickets online? Defining your goal will help answer some of these questions as well as what marketing methods are right for your site.
The second rule is that most small businesses just starting out don’t have a lot of money to spend on marketing so they need creative ways to attract visitors without breaking the bank. We won’t be talking about outsourcing anything – all of these methods can be done in-house if you have the time and skills.
Define Your Business Goals
It’s important to define your business goals so that you can be sure that you’re reaching the right audience and attracting the type of traffic you need. For example, if you want more visitors to your website but not many are converting into leads or sales, then it may be time to explore different marketing tactics. Or, if you want people to visit your website but they’re not registering for your event or RSVP’ing on Facebook, then perhaps it’s time to try a new approach. Defining your target market and business goals will help you narrow down the perfect marketing strategy for your site.
Let’s Talk Tactics
Marketing is the lifeblood of your business. It’s what brings in customers, and it’s how you reach your goals. But marketing can be complicated sometimes, especially for small businesses that don’t have a ton of money to spend on advertising. Understanding different tactics and tools available to you can help keep things simple so that you’re not left scratching your head about where or how to get started.
Here are some ways we think will work well with any budget:
- Use social media! This one may seem obvious, but Facebook pages rank high in search engine results, which means people will see what you post right away when they do a search for keywords related to your product or service. Twitter is another great platform because it has notification functions and works like an instant messaging system, so that people can be notified as soon as you tweet something new.
- Reach out to bloggers and other website owners in your niche. Bloggers usually build relationships with companies and are often willing to write about a product they use or service they love—just ask! If they have their own website, offer them a coupon or discount code for readers to use during checkout. Or reach out through social media and ask if they’d be willing to post an article about your product!
- Optimize your site so that search engines can easily crawl and index all the pages on your site (don’t make it too hard for them!). Read this article by Moz: https://moz.com/learn/seo/on-page-factors.
- Update your site often with new content. You can do this by adding a blog or guest posting on other sites in your niche. This is also a good time to ask bloggers to write about your site too! Consider hiring a writer on Fiverr or Upwork. There is also an affordable SEO service called Ranked.ai which will write multiple quality articles for you each month (https://www.ranked.ai)
- Consider paying for advertising or paying for monthly services. If all else fails, you may need to pay for some traffic with services like Google Ads. Paying for ads and other paid services has the potential to bring in targeted visitors who are much more likely to convert into leads or sales than random people browsing the internet.
- If you have a brick and mortar business, put up a few fliers around town advertising your website. Post them at grocery stores, coffee shops, gyms or anywhere else you can think of!
- Mention your website and social media in conversations. It’s sometimes easy to forget about small business’ websites when we’re talking about a specific topic, but if someone has a question related to your service or product, it could be the perfect opportunity to mention your website!
- Offer free samples. If you run an e-commerce store, this is a great way to get individuals who are on the fence about making a purchase to try your product out for themselves. You can do this by signing up for an account with sites like Samplesource . People love free things, so don’t be afraid or hesitant about giving something away for free!
At the end of the day, marketing boils down to knowing exactly who you’re trying to reach and how they’ll find out about you. It’s important to have a good understanding of your audience and consider the different ways you can reach them. Once you figure this out, it’ll be easy to develop a marketing strategy that works with your site!
Track and measure.
It’s important to know which marketing methods are working best for you, so try one or two at a time and wait to see if it has any impact on your traffic and conversion rates before adding more. If you want to test the effectiveness of a new idea, first try it out on a small scale (such as just for your social media followers).
Here are some tools that can help you track and measure your site traffic:
- Google analytics: a free tool for tracking your website’s traffic.
- Google search console: another free service from Google that helps you track your site’s traffic. Here, you can look at results for searches under the “Performance” tab.
- Bing webmaster tools: a free tool for tracking your site’s traffic from Bing. Find out how many people are coming to your site by searching “site:” followed by the URL of the site.
If you want to get more traffic for your site, it is important that you first define what success looks like. What are the goals of your website? For many small businesses, this may be generating leads or converting those leads into paying customers with a product purchase.
Whatever goal you have set out for yourself, marketing can help make sure that people know about them and find ways to connect with your business in order to reach that goal.
It’s also important not only to track how well different methods work but also understand which ones aren’t working as well so they can be eliminated from use altogether!
With these tips in mind, hopefully we’ll see some good results coming our way soon!