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If you’re looking to sell online, there’s a lot to consider.
If you’ve built an e-commerce site before (using uncomplicated platforms like Strikingly), you might have learned a thing or two about the fundamentals of how your site works — but that doesn’t mean you know everything. There’s a lot to consider when you’re designing your e-commerce website, and if you’re not careful you could design something that will be confusing and frustrating for your customers.
Here are six tips to help you improve your e-commerce website.
1. Include all of the functionality your customers need
The more functionality you include in your e-commerce website, the less likely people will bounce off your page and back to your competitors.
For example, when it comes to the checkout process, it’s a good idea to include the following functionalities: – the ability to add/remove additional items – the ability to edit your address information (i.e., first and last name) – the ability to choose your preferred shipping method (i.e., UPS, USPS) These functionalities will make the checkout process much smoother for your customers.
2. Provide the best user experience possible
The primary goal of any e-commerce website is to sell your products to your customers, but in order to do that you need to be able to guide them to the right pages as quickly as possible.
The easiest way to do this is by providing intuitive navigation. For example, I’d recommend including a product filter on your website that allows your customers to narrow down their search results based on category.
3. Provide quick access to the most important information on your website
While it’s great to offer plenty of content on your website, you should try to optimize for speed whenever possible.
For example, if you’re selling a product, consider displaying a “Compare Similar Items” section to your customers — rather than having them click through pages and pages of product information. That will allow your customers to find the products they’re looking for in just a few seconds.
4. Keep your page load times under 30 seconds
In today’s digital world, users expect to be able to access websites as fast as possible. To help your customers do that, you need to make sure that your website loads as quickly as possible.
You can do this by loading all the content on your page asynchronously (as opposed to all at once).
5. Provide detailed product information on your e-commerce website
Your e-commerce website is the place to tell your customers about the details of your products. However, if you don’t include all the relevant information on your website, it will make it much more difficult for your customers to get the information they’re looking for.
For example, if you’re selling a product, consider adding the following information: – the brand name of the product – the dimensions and weight of the product – the materials used in the product – the manufacturer’s warranty length
6. Use a responsive design for your e-commerce website
A responsive design is one that automatically resizes itself based on the size of the screen. Responsive designs are what make the mobile experience better. Because of this, they should be the default option for e-commerce websites.
By using a responsive design, your e-commerce website can appear exactly the same on all devices — including smartphones, tablets, and desktops.
If you’re not sure whether or not your e-commerce website is responsive, there are a few ways to find out. The easiest way is to simply open it in a different browser window and resize the window. If the text on the page changes size as you resize it, then your website is responsive.
In conclusion, e-commerce websites provide an opportunity for your business to grow. However, if you don’t make the most of the opportunities that these websites offer, you’ll miss out on lots of potential customers.
What do you think? What are some of the challenges that you’ve faced while building your e-commerce website? Do you have any other tips for building a successful e-commerce website? Do you want to get more leads, sales, and customers?
Let me know in the comments, or get in touch to discuss your own ecommerce website!